MAVIS : Jurnal Desain Komunikasi Visual

Traces of Change and Dynamics of Malang City: Literature Study in Photography

Andhika Putra Herwanto — 2024-09-13

This article documents the role of photography in capturing and analyzing the transformation of Malang City, which celebrates its 110th anniversary in 2024. Through careful literature review, this study identifies the contribution of photography from various genres in enhancing our understanding of the development of infrastructure, social dynamics, and cultural changes in Malang City. The aim of this research is to depict photography not only as a documentation tool but also as an analytical medium that provides profound insights into urban changes from social, economic, and cultural perspectives. The method employed involves content analysis of photographs collected from various sources, including public archives, art exhibitions, and private collections. The findings of this research highlight the importance of photography in recording the history of Malang City's development over time, as well as understanding the impact of these changes on the local community and culture. The implication of this research is to increase appreciation for the documentary and analytical value of photography in the context of urban studies, and to promote the use of photography as a means of reflection and learning for the city's residents.

Analysis of Image Design on Indomie Packaging Products using Semiotic Methods

Ahmad Riyadi Swandhani — 2024-09-13

In interacting socially, without realizing it, humans give an image to each other or to objects, due to the presence of objective (Visual) in this case the eye sees the object in the form of an appearance (Body), and the process is called an image because it gives perception, then gives different meanings according to their knowledge, the purpose of this research is to find out the design strategy for Indomie packaging, Indomie packaging also represents the meaning of the image of a product, this method uses a semiotic analysis method, namely an approach that tries to find the hidden meaning behind a sign, be it an image or text, so that in this writing, we get the results of Design as an image, in this case a product has its own concept or view/specialties that you want to show to other people, by making a design in the form of an advertisement, product or writing, then the design builds or represents the features that you want to display (image) so that people tend to like or enter the space of perfection built by the design, in fact they prioritize the image over its own function. The results of research on Indomie packaging are a series of illusions that are injected into a commodity, in order to control consumers, this eye illusion makes the packaging look like an anesthetic injection, so that consumers feel influenced by buying a noodle product, because the packaging displayed depicts an illusion that makes buyers feel When you buy this product, you will get what it looks like on the packaging, even though in reality it isn't.

Jacquelle Cosmetics Visual Strategy in Building Brand Awareness for Indonesian Cosplayers

Edy Chandra — 2024-09-17

A large portion of the development of the Z generation is growing, one of the portions of the Generation Z who loves cosplay. Certainly a portion of this fact provides an overview of the opportunity for Jaquelle Beaute's products to introduce the product brand to its target.(tujuan penelitian). This fact will be an attraction to research and design a visual strategy on social media Instagram. With methods of qualitative research descriptive to be able to produce creative visual ideas that can ultimately increase brand awareness of the product Jaquelle Beaute.

Analysis of the Visual Identity of Kembara Angkasa as a Special Livery for the 74th Anniversary of Garuda Indonesia Airline

Putu Raka Setya Putra — 2024-09-18

Airline livery is basically an image in the form of patterns, logos, images and colors used by airlines on part or all of the surface of airline aircraft. the word 'livery' which originally meant uniforms worn by certain officers, is now widely applied, such as in the world of racing and also in the world of transportation, such as on land, sea and air, which is often referred to as airline livery. A country's airline is sometimes the penetration point of a country's tourism campaign, so it is not unusual for many similarities and synergies to emerge between a country's tourism campaign and its airline. Airline livery as a visual identity is not only about aesthetics, but also about broader ideas. Airline livery is not just a brand or style, but also a representation of the values that want to be conveyed through graphic media. This research was conducted to analyze whether garuda indonesia's special livery with the theme of kembara angkasa meets the criteria of visual identity principles that are ideally designed theoretically in its design. this research uses a qualitative descriptive method. The results of this study indicate that garuda indonesia's 74th anniversary special livery with the theme of kembara angkasa has met the criteria of the ideal visual identity principles theoretically, so that the ideally designed visual identity is able to convey the values it represents through visual media.