MAVIS : Jurnal Desain Komunikasi Visual

Home Page Mavis Volume 6 Number 2 September 2024

Siti Aminah — 2024-10-14

Traces of Change and Dynamics of Malang City: Literature Study in Photography

Andhika Putra Herwanto — 2024-09-13

This article documents the role of photography in capturing and analyzing the transformation of Malang City, which celebrates its 110th anniversary in 2024. Through careful literature review, this study identifies the contribution of photography from various genres in enhancing our understanding of the development of infrastructure, social dynamics, and cultural changes in Malang City. The aim of this research is to depict photography not only as a documentation tool but also as an analytical medium that provides profound insights into urban changes from social, economic, and cultural perspectives. The method employed involves content analysis of photographs collected from various sources, including public archives, art exhibitions, and private collections. The findings of this research highlight the importance of photography in recording the history of Malang City's development over time, as well as understanding the impact of these changes on the local community and culture. The implication of this research is to increase appreciation for the documentary and analytical value of photography in the context of urban studies, and to promote the use of photography as a means of reflection and learning for the city's residents.

Analysis of Image Design on Indomie Packaging Products using Semiotic Methods

Ahmad Riyadi Swandhani — 2024-09-13

In interacting socially, without realizing it, humans give an image to each other or to objects, due to the presence of objective (Visual) in this case the eye sees the object in the form of an appearance (Body), and the process is called an image because it gives perception, then gives different meanings according to their knowledge, the purpose of this research is to find out the design strategy for Indomie packaging, Indomie packaging also represents the meaning of the image of a product, this method uses a semiotic analysis method, namely an approach that tries to find the hidden meaning behind a sign, be it an image or text, so that in this writing, we get the results of Design as an image, in this case a product has its own concept or view/specialties that you want to show to other people, by making a design in the form of an advertisement, product or writing, then the design builds or represents the features that you want to display (image) so that people tend to like or enter the space of perfection built by the design, in fact they prioritize the image over its own function. The results of research on Indomie packaging are a series of illusions that are injected into a commodity, in order to control consumers, this eye illusion makes the packaging look like an anesthetic injection, so that consumers feel influenced by buying a noodle product, because the packaging displayed depicts an illusion that makes buyers feel When you buy this product, you will get what it looks like on the packaging, even though in reality it isn't.

Jacquelle Cosmetics Visual Strategy in Building Brand Awareness for Indonesian Cosplayers

Edy Chandra — 2024-09-17

A large portion of the development of the Z generation is growing, one of the portions of the Generation Z who loves cosplay. Certainly a portion of this fact provides an overview of the opportunity for Jaquelle Beaute's products to introduce the product brand to its target.(tujuan penelitian). This fact will be an attraction to research and design a visual strategy on social media Instagram. With methods of qualitative research descriptive to be able to produce creative visual ideas that can ultimately increase brand awareness of the product Jaquelle Beaute.

Analysis of the Visual Identity of Kembara Angkasa as a Special Livery for the 74th Anniversary of Garuda Indonesia Airline

Putu Raka Setya Putra — 2024-09-18

Airline livery is basically an image in the form of patterns, logos, images and colors used by airlines on part or all of the surface of airline aircraft. the word 'livery' which originally meant uniforms worn by certain officers, is now widely applied, such as in the world of racing and also in the world of transportation, such as on land, sea and air, which is often referred to as airline livery. A country's airline is sometimes the penetration point of a country's tourism campaign, so it is not unusual for many similarities and synergies to emerge between a country's tourism campaign and its airline. Airline livery as a visual identity is not only about aesthetics, but also about broader ideas. Airline livery is not just a brand or style, but also a representation of the values that want to be conveyed through graphic media. This research was conducted to analyze whether garuda indonesia's special livery with the theme of kembara angkasa meets the criteria of visual identity principles that are ideally designed theoretically in its design. this research uses a qualitative descriptive method. The results of this study indicate that garuda indonesia's 74th anniversary special livery with the theme of kembara angkasa has met the criteria of the ideal visual identity principles theoretically, so that the ideally designed visual identity is able to convey the values it represents through visual media.

Design of Public Service Announcements About the Dangers of Smoking for Children Aged 10-14 Years in Indonesia

Saifuddin Dayana — 2024-09-30

Adolescence is a period marked by high curiosity and emotional instability, making young minds vulnerable to negative influences. The lack of supervision, especially from the family, can lead to a sense of freedom without understanding the boundaries that should be observed, giving rise to social phenomena related to juvenile delinquency. This research aims to design an effective public service advertisement about the dangers of smoking for children aged 10-14 years in Indonesia through digital posters. The objectives are to raise awareness, change attitudes and perceptions towards smoking, and enhance supervision in families and schools to support positive behavioral changes for the future of the nation's youth. The research method used is a qualitative method, then for data collection using documentation methods and, literature. For data analysis methods using framing analysis. The resulting public service advertisement employs a simple illustration style, which is expected to resonate well with the target audience of children and adolescents aged 10-14 years. By doing so, the audience can become more aware of the negative impacts of smoking on their growth, long-term health, and understand that it can serve as a gateway to other harmful substances abuse (NAPZA)

Masculinity Ideology in the 2022 Film "Ngeri-Ngeri Sedap"

Ghifran Muhammad Baghiz — 2024-09-30

Media such as films are used to depict the reality of events in real life, such as conveying messages through characters. “Ngeri-Ngeri Sedap” is a film that tells the story of Pak Domu and his family from a Batak tribe background where they go through several conflicts. This research uses a descriptive-qualitative research method using purposive sampling of 8 scene samples from a total population of 129 scenes representing the storyline. Data collection methods include document studies as primary data and secondary data, namely direct observation studies, in-depth interview studies, and literature studies. Triangulation of source data from three expert sources was carried out to obtain validation. John Fiske's semiotic analysis (reality level, representative level, and ideology level) is used to obtain the form of masculinity in Pak Domu. The results of this research show that at the reality level, especially Pak Domu's codes of behavior, gesture, expression and way of speaking, with the representation level of camera, light, editing, music and sound codes, reconstruct the gender binary opposition ideology code of femininity which describe with dependency, weakness, subjectiveness, easily influenced, emotional, irrational, illogical, and indoor or domestic activities. The research result is found that masculinity ideology more prominent in the main character with indicators of relational power, being respected, control of emotionality, primacy of avoiding femininity, physical toughness/violence, self-reliance, and risk-taking.

Representasi Toxic Relationship Tokoh Aurora Pada Film Jalan Yang Jauh Jangan Lupa Pulang

Ega Arfiansyah — 2024-09-30

This research aims to describe the representation of the toxic relationship of the character Aurora in the film Jalan Yang Jauh Jangan Lupa Pulang using John Fiske's semiotic analysis method, The Codes of Television theory. This theory has three level classifications, including the reality level, representation level and ideology level. This research uses a qualitative descriptive approach method using observation, documentation and literature study as data collection techniques. The formulation of this research problem is as follows; What is the reality level of Aurora's character's toxic relationship in the film Jalan Yang Jauh Jangan Lupa Pulang? What is the level of representation of Aurora's toxic relationship in the film Jalan Yang Jauh Jangan Lupa Pulang? What is the ideological level of Aurora's toxic relationship in the film Jalan Yang Jauh Jangan Lupa Pulang?. The results of this research describe that the level of reality, level of representation, and level of ideology in the character Aurora have similarities with the current social reality. Where the gestures and expressions of each film actor highlight this side, such as the characteristic of not caring or being indifferent to the existence of people in the surrounding environment, in other words, the egoism side is more prominent in the character of Aurora as a character who experiences a toxic relationship.

Designing an Ergonomic Poster for Early Childhood at POS PAUD Melati Putih, Bandung

Ica Ramawisari — 2024-09-30

Early childhood is susceptible to physical disorders due to incorrect sitting posture and lack of understanding of safety during earthquakes, especially in the city of Bandung which is located near the Lembang Fault. The study aimed to design a poster that was ergonomic and easy for early children to understand, focusing on correct sitting posture and safety measures during an earthquake. This research uses a mixed-methods approach with a descriptive analysis framework. The poster design process involves the needs analysis stage, design concept making, and trials in early childhood at the POS PAUD Melati Putih, Bandung City. Data was collected through direct observation, interviews with teachers and parents, and poster trials to children to evaluate their understanding and response to poster design. The results of the study resulted in two posters: one about ergonomic sitting posture and one about safety measures during an earthquake. The posters are designed using attractive illustrations and bright colors to make it easier for children to understand. Based on the results of observations and interviews with teachers, it can be identified that children are easier to understand and remember the information conveyed through the poster. Ergonomic posters help prevent physical complaints due to incorrect sitting posture, while safety posters increase children's awareness and preparedness for earthquakes.

Designing the Knowledge Dash Board Game as a Supporting Media for Elementary School Literacy and Numeracy Programs

Chris Chalik — 2024-09-30

Numeracy literacy is a skill related to basic mathematics to solve practical problems in various contexts of daily life. Numeracy literacy skills for primary school students can make a real contribution to social, economic and welfare growth for individuals or communities. The results of the PISA (Progamme for International Student Assessment) Assessment that Indonesia participated in showed that the numeracy and science literacy scores of Indonesian students had not reached the average score set by PISA. students' numeracy and science literacy skills are still below the minimum competencies set. This is caused by several factors, including the lack of interest of students to participate in literacy activities. Therefore, this design aims to produce learning media that can increase interest and support students' literacy and numeracy programs in the form of educational games in Board game format. The results of this design can be a solution to increase student motivation in implementing literacy and numeracy activities, and also support literacy and numeracy programs. This research uses a qualitative method with an R&D design method. Through this design, it is expected to provide an effective solution in increasing elementary school students' interest in literacy and numeracy.