Design of Public Service Announcements About the Dangers of Smoking for Children Aged 10-14 Years in Indonesia
##plugins.themes.bootstrap3.article.main##
Abstract
Adolescence is a period marked by high curiosity and emotional instability, making young minds vulnerable to negative influences. The lack of supervision, especially from the family, can lead to a sense of freedom without understanding the boundaries that should be observed, giving rise to social phenomena related to juvenile delinquency. This research aims to design an effective public service advertisement about the dangers of smoking for children aged 10-14 years in Indonesia through digital posters. The objectives are to raise awareness, change attitudes and perceptions towards smoking, and enhance supervision in families and schools to support positive behavioral changes for the future of the nation's youth. The research method used is a qualitative method, then for data collection using documentation methods and, literature. For data analysis methods using framing analysis. The resulting public service advertisement employs a simple illustration style, which is expected to resonate well with the target audience of children and adolescents aged 10-14 years. By doing so, the audience can become more aware of the negative impacts of smoking on their growth, long-term health, and understand that it can serve as a gateway to other harmful substances abuse (NAPZA)
##plugins.themes.bootstrap3.article.details##
[2] J. R. Lindartono and S. Yahya, “Perancangan Motion Graphic Series sebagai Media Edukasi tentang Depresi bagi para Remaja,” MAVIS : Jurnal Desain Komunikasi Visual, vol. 4, no. 02, pp. 56–67, Sep. 2022, doi: 10.32664/mavis.v4i02.761.
[3] Rizky Septi Nugroho, “PERILAKU MEROKOK REMAJA (Perilaku Merokok Sebagai Identitas Sosial Remaja Dalam Pergaulan Di Surabaya),” Universitas Airlangga, 2017.
[4] UNAIR News, “Perilaku Merokok pada Remaja Pelajar Usia 12-15 Tahun,” UNAIR News, Oct. 15, 2020. Accessed: May 22, 2024. [Online]. Available: https://news.unair.ac.id/2020/10/15/perilaku-merokok-pada-remaja-pelajar-usia-12-15-tahun/?lang=id
[5] H Widowati, “Indonesia, Negara dengan Jumlah Perokok Terbanyak di Asean,” Databoks. Accessed: Dec. 23, 2023. [Online]. Available: https://databoks.katadata.co.id/datapublish/2019/05/31/indonesia-negara-dengan-jumlah-perokok-terbanyak-di-asean
[6] D. Suharyanta, D. Widiyaningsih, and S. Sugiono, “Peran Orang Tua, Tenaga Kesehatan, Dan Teman Sebaya Terhadap Pencegahan Perilaku Merokok Remaja,” Jurnal Manajemen Kesehatan Yayasan RS.Dr. Soetomo, vol. 4, no. 1, p. 8, May 2018, doi: 10.29241/jmk.v4i1.96.
[7] Mirnawati Mirnawati, Nurfitriani Nurfitriani, Febriana Maya Zulfiarini, and Widya Hary Cahyati, “Perilaku Merokok pada Remaja Umur 13-14 Tahun,” HIGEIA (Journal of Public Health Research and Development), vol. 2, no. 3, 2018.
[8] M. Dimas Syahputra and Heldi Heldi, “Poster Elektronik Iklan Layanan Masyarakat Bahaya Stress Pada Remaja,” Misterius : Publikasi Ilmu Seni dan Desain Komunikasi Visual., vol. 1, no. 2, pp. 85–94, May 2024, doi: 10.62383/misterius.v1i2.123.
[9] L. Riski, “Manajemen Kampanye Bahaya Merokok melalui Iklan Layanan Masyarakat Televisi,” UIN Sunan Gunung Djati Bandung, 2017.
[10] G. E. Saputro, R. Rachmawati, I. Nurhayati, and T. Haryadi, “Perancangan Buku Cerita Bergambar Pengenalan Esensi Perjuangan R.A Kartini kepada Generasi Muda,” ANDHARUPA: Jurnal Desain Komunikasi Visual & Multimedia, vol. 9, no. 4, pp. 528–540, Jan. 2024, doi: 10.33633/andharupa.v9i4.9204.
[11] F. Khairifa, “Efektivitas Iklan Layanan Masyarakat di Televisi,” Jurnal Ilmu Komunikasi (JKMS), vol. 2, no. 2, pp. 23–28, 2023.
[12] N. Elisabeth, F. Yulika, and A. E. B. Waspada, “Desain Komunikasi Visual Iklan Layanan Masyarakat tentang Pelecehan Seksual pada Anak di Kota Medan,” ANDHARUPA: Jurnal Desain Komunikasi Visual & Multimedia, vol. 4, no. 02, pp. 188–195, Aug. 2018, doi: 10.33633/andharupa.v4i02.1683.
[13] Ahmad Setiadi, “PEMANFAATAN MEDIA SOSIAL UNTUK EFEKTIFITAS KOMUNIKASI,” Cakrawala - Jurnal Humaniora, vol. 16, no. 2, 2016.
[14] Kartini Kartini, Juwita Syahrina, Nisya Siregar, and Nurhasanah Harahap, “Penelitian Tentang Instagram,” Maktabatun: Jurnal Perpustakaan Dan Informasi, vol. 2, no. 2, pp. 20–26, 2022.
[15] W. Situmorang and R. Hayati, “Media Sosial Instagram Sebagai Bentuk Validasi Dan Representasi Diri,” Jurnal Sosiologi Nusantara, vol. 9, no. 1, pp. 111–118, Jun. 2023, doi: 10.33369/jsn.9.1.111-118.
[16] S. Maddalena, “Digital 2024,” We Are Social Indonesia. Accessed: May 17, 2024. [Online]. Available: https://wearesocial.com/id/blog/2024/01/digital-2024/
[17] Mahdi Nurcahyo, “KAJIAN PERAN SKETSA DALAM PROSES KREATIF DAN PENDIDIKAN DESAIN (Kasus Pengalaman Belajar Desain di Era Digital),” Lintas Ruang: Jurnal Pengetahuan & Perancangan Desain Interior, vol. 10, no. 2, pp. 86–97, 2022.
[18] Siti Syahra Banun, “Analisis Tipografi Pada Poster Film Drama Indonesia Garapan Ernest Prakasa,” 2023.
[19] L. D. S. Kinasih and D. W. Setyanto, “Perancangan Infografis Tentang Bahaya HIV/AIDS untuk Mahasiswa di Wilayah Kota Semarang,” MAVIS : Jurnal Desain Komunikasi Visual, vol. 6, no. 01, pp. 39–51, Apr. 2024, doi: 10.32664/mavis.v6i01.1181.