Jacquelle Cosmetics Visual Strategy in Building Brand Awareness for Indonesian Cosplayers
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Abstract
A large portion of the development of the Z generation is growing, one of the portions of the Generation Z who loves cosplay. Certainly a portion of this fact provides an overview of the opportunity for Jaquelle Beaute's products to introduce the product brand to its target.(tujuan penelitian). This fact will be an attraction to research and design a visual strategy on social media Instagram. With methods of qualitative research descriptive to be able to produce creative visual ideas that can ultimately increase brand awareness of the product Jaquelle Beaute.
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Articles
References
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[3] T. Gustafson and B. Chabot, “Brand awareness,” Cornell Maple Bulletin, vol. 105, no. 1, pp. 1–5, 2007.
[4] E. T. Elisabeth, “BUDAYA POP JEPANG ‘COMIC FRONTIER 16’SEBAGAI PRODUK WISATADI KABUPATEN TANGERANG,” 2023, Poltekpar NHI Bandung.
[5] Y. A. Naufal, “SEJARAH PERKEMBANGAN POP CULTURE ‘JEJEPANGAN’ DI KOTA JAMBI 2018-2023,” Krinok: Jurnal Pendidikan Sejarah dan Sejarah, vol. 3, no. 1, pp. 154–162, 2024.
[6] F. B. Sabka, Y. Setyanto, and S. Winduwati, “Pengungkapan Identitas Diri Melalui Komunikasi Non Verbal Artifaktual Pada Komunitas Crossdress Cosplay Jepang,” Koneksi, vol. 2, no. 2, pp. 345–351, 2018.
[7] A. Velda and K. N. Jamiati, “STRATEGI PROMOTION MIX SR12 SKIN CARE DALAM MEMBANGUN BRAND AWARENESS,” Bicang komunikasi.
[8] L. J. Moleong, “Metode Penelitian Kualitatif, Bandung: Remaja Rosdakarya,” 2013, Mosal.
[9] B. Alim and E. Chandra, “REBRANDING UMKM MENTAI MELALUI PERANCANGAN IDENTITAS VISUAL,” Gorga: Jurnal Seni Rupa, vol. 12, no. 1, pp. 174–181.
[10] D. Alir, “Metodelogi penelitian,” Jakarta: PT Rajawali Prees, 2005.
[11] T. Lubart, “Creative process,” Palgrave Studies in Creativity and Culture,(Online), https://doi. org/10.1057/978-1-137-50563-7_1, 2018.
[12] T. K. Wirakusumah, “Konstruksi makna proses kreatif pada kreator di biro iklan,” Jurnal Manajemen Komunikasi, vol. 5, no. 2, p. 135, 2021.
[13] S. Natali, R. Maulidi, and R. Nurfitri, “Perancangan Media Promosi Jasalindo Sport,” Jurnal MAVIS, vol. 4, no. 2, pp. 68–78, 2022.
[14] D. Yogyanti and A. Atiqah, “Headline Dan Subheadline Dalam Wacana Iklan Katalog Produk Kecantikan Oriflame: Pelanggaran Maksim Dan Implikatur,” JISIP (Jurnal Ilmu Sosial dan Pendidikan), vol. 7, no. 1, pp. 785–793, 2023.
[15] K. Syafuddin, “Cosplay Sebagai Ajang Mendapatkan Pengakuan Masyarakat (Analisis Politik Identitas Cosplayer di Dunia Virtual),” MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi, vol. 1, no. 3, pp. 158–173, 2020.
[16] C. S. Adia, P. Pujiyanto, and F. W. Arizal, “Branding TPA Wisata Edukasi Talangagung Kabupaten Malang,” MAVIS: Jurnal Desain Komunikasi Visual, vol. 1, no. 02, pp. 64–71, 2019.
[17] E. Chandra and M. W. Mutiara, “New Ancol Logo Design, Brings the Meaning of ‘Happiness’ or ‘Disappointment’ for Indonesian People,” IMAGIONARY, vol. 1, no. 1, pp. 10–15, 2022.
[18] GFRcreative, “STAR7,” dafont.com. [Online]. Available: https://www.dafont.com/star7.font
[19] E. Koelpin, “DELI FONT,” 2022, Drizy Studio.
[20] S. Rustan, Layout. Gramedia Pustaka Utama, 2013.